IMRD RESEARCH PAPER (McDonalds) Example | Topics and Well Written Essays - 1250 words

IMRD (McDonalds) - Research Paper Example This is because at different level, participants had different age. There were four study levels according to our designed questionnaire. It came out clearly that across the year of study; more participants were from the junior level. From the result analysis we got, there were 11 freshmen, 11 Sophomore, 25 junior, 12 senior and 1 staff. The information from the population of the participants was further summarized in figure I below; The results that we obtained were also devided in terms of Gender. There were many females than males. The actual statistics were 27 males and 33 females. This collectively represents a total of 60 participants. There was diversified answers regarding the feeling participants had on the change in the variety of food in McDonalds over a year. the questionaire used four variables to rate this answers. They include; Decreased, Stayed the same, Increased and Increased a lot. The results obtained rated a mixed reaction toward the question as follows; 4 people answered decreased, 23 stayed the same, 31 increased and 2 increased a lot. This statistics could be summarised below. The response concerning the action taken by McDonald to change its image and promote healthy food was rejected most participants. The answer provided by the 60 participants across different study level was no. Concerning the price of food in McDonald store, the most voted response was that it was cheap. The analysis of this answers rating given was that; no one responded on very cheap, 45 said cheap, 11 said normal, 4 said expensive and no one said very expensive. The answer provided for the question regarding the quality of food prepared by McDonald’s also attracted mixed responses among the participants. 35 participants rated extremely low, 20 said low, 5 said neutral no participant responded on high and very high. The response was gathered from students across the study level. Furthermore, there was mixed response on the question that was

Perspectives on the Organizational Buyer Assignment

Perspectives on the Organizational Buyer - Assignment Example It is important for marketers to market their products to large buyers, as they are vital to the business. In addition, geographical concentration has important implications as firms can focus and put more effort in areas that have a high potential of purchasing the company’s products. Moreover, firms should ensure there is distribution of large volumes of products to a huge proportion of customers. The business marketer should as well understand the legal systems and the contractual side of the government. This includes the knowledge of the government requirements for effective negotiations. Some of these contracts include the fixed price profit where there is stability in inflation and costs are controlled. Secondly, the cost reimbursement which works when there is a need for developmental efforts. Marketers should also be aware of available opportunities in institutional markets that include hospitals, universities, and schools (Hutt & Speh, 2008). Finally, they should respond to the distinctive purchasing needs all market segments. Marketing organizations are structured in such a manner that customer markets turn into the centers in which firms are organized. This is the reason why organizations’ marketing efforts focuses on market sectors like the institutions, the governments, and the local and international

Diversity in Organizations Essay Example | Topics and Well Written Essays - 1000 words

Diversity in Organizations - Essay Example Both these aspects are considered unhealthy for organization’s growth and sustenance. To tackle issues arising from discrimination, organizations have started to adopt diversity management as a tool to tackle discrimination at workplace. This can be best evidenced by the Kosek and Lobel’s model (1996), cited by Mor-Barak and Travis (2005), of diversity management approach through diversity enlargement, diversity sensitivity, cultural audit and strategies for achieving organizational outcomes. Diversity management policies to promote equality in organizations have been widely adopted worldwide, in compliance to legislation and also to derive better business results. However, the results are not uniform across all nations and across same organizations in different regions of the world. Various factors attributing to distinct results and impacts of diversity management policies point to the differing perceptions, attitudes, social behaviors, and interpretations of policies . All these factors describe the diversity climate within the organization. Diversity climate is defined as "organizational members' attitudes and perceptions toward people from cultural groups other than their own." It is important to assess the diversity climate in order for organizations to implement diversity management practices and/or bridge gaps wherever necessary. ... The main questions in the questionnaire include: 1. How would you rate your management/leadership support in terms of communication of opportunities and work performance. 2. To what extent is diversity addressed in formal policies like organizational mission statement, HR policies, practices etc. 3. To what extent do you get opportunities to refer your friends and other members belonging to diverse cultural groups for a job at your workplace? 4. To what extent do you and your colleagues get fair treatment by your supervisors/managers? 5. To what extent do you feel your workplace practices attempt to include all members of the organization. 6. How would you rate the way the organization and your leaders welcomed you when you joined. 7. Do you get adequate resources and support to carry out your work in an appropriate manner? 8. To what extent do the organizational activities encompass different cultural perspectives? 9. How would you rate your overall positive experiences with respect to diversity at workplace? 10. To what extent have you heard someone passing comments that depicted discrimination? This questionnaire could be measured on a 5-point Likert scale, from 1 to 5 (1=Strongly disagree; 2=disagree; 3=neither disagree nor agree; 4=Agree and 5=Strongly Agree). Based on the rating, responses can be categorized into three main categories namely, benefits of diversity, inclusion of diversity policies, and justice with respect to discrimination. This categorization will help in assessing which aspect is outweighing the diversity climate within the organization. Accordingly, necessary actions can be taken in terms of training and diversity management practices. Kossek and Lobel’s

Perspectives on the Organizational Buyer Assignment

Perspectives on the Organizational Buyer - Assignment Example It is important for marketers to market their products to large buyers, as they are vital to the business. In addition, geographical concentration has important implications as firms can focus and put more effort in areas that have a high potential of purchasing the company’s products. Moreover, firms should ensure there is distribution of large volumes of products to a huge proportion of customers. The business marketer should as well understand the legal systems and the contractual side of the government. This includes the knowledge of the government requirements for effective negotiations. Some of these contracts include the fixed price profit where there is stability in inflation and costs are controlled. Secondly, the cost reimbursement which works when there is a need for developmental efforts. Marketers should also be aware of available opportunities in institutional markets that include hospitals, universities, and schools (Hutt & Speh, 2008). Finally, they should respond to the distinctive purchasing needs all market segments. Marketing organizations are structured in such a manner that customer markets turn into the centers in which firms are organized. This is the reason why organizations’ marketing efforts focuses on market sectors like the institutions, the governments, and the local and international

Behavioural Influence of Executive Pay Plan Essay

Behavioural Influence of Executive Pay Plan - Essay Example While economists tend to place importance on money as a strong motivator, behavioural scientists tend to consider it weak. Pendleton, A. notes in his book: "achieving change in employee attitudes and behaviour has often been an important objective of those introducing employee share ownership schemes. It is thought that share-owning employees will feel greater commitment to the firm and a greater sense of identity with its aims"(154). The idea of inculcating a higher sense of ownership among employees to enhance overall company performance seems to be the underlying reason for this new plan. Whether there is a direct relationship between share ownership and greater employee motivation and commitment is debatable. It is however likely that ownership which encompasses employee participation can make the employees react in a positive manner. "Consistent with incentive theory, the evidence also shows that firms and workplaces with shared compensation practices have a higher incidence of shared decision-making/information sharing practices" (Conyan and Freeman 1). From the employee perspective, making employees stakeholders, can induce a higher sense of responsibility among them and give them a sense of greater role in decision-making. However if this expectation is not met, it could then lead to a sense of frustration and discontentment. The other reason for employee discontent could be related to share value. If it falls for reasons that employees perceive as beyond their control it could work as a demotivator and impact employee morale. Aptly pointed out by Cooper and Rousseau: As the destiny of employees becomes more tightly integrated through ownership via financial participation, issues of work/life separation (shared futures with the fortunes of the organization) and the very meaning of work will be raised. What will be the consequence for employees in terms of role confusion, wellbeing and stress levels, work values, commitment, cooperative versus competitive behaviours The confusion in identities also comes hand-in-hand with an increasing diversity of psychological contracts at work-or certainly the attitudinal stances within these contracts towards HRM policies aimed at a performance culture, and shared risk policies and practices (Sparrow 2000a). Not all employees seek increased financial participation or involvement in their organization. The assumptions of generic improvements in motivation, commitment, and engagement with the commercial process that seem to underlie much of the popular discussion of employee ownership are by no means proven. Inde ed, there are more grounds to expect wide individual differences in the in the attractiveness of such a concept, and the relevant outcomes noted above ( 52). The new reward system is bound to influence employee perceptions and impact behavioural factors which will influence motivation, performance and morale. This is discussed below. Commitment and Recognition versus Individual Goals Mitchie, Oughton and Bennion note that "the positive effect that involvement and participation policies have on motivation and commitment may be enhanced and made more effective and

A Critical Analysis Of A Satirical Piece Essay Example for Free

A Critical Analysis Of A Satirical Piece Essay The piece of satirical work that Ive chosen to analyse is a poem written by Carol Ann Duffy, a very successful female poet. The poem itself is called Poet For Our Times, it was written approximately ten to fifteen years ago, at the time she was working in a comprehensive school running workshops. This poem bore some personal significance to Duffy because her brother was working as the news editor for the Daily Mirror. The poem is written in the first person, told from the point of view of a newspaper headline writer. The poem attempts to satirize the culture of the time and there is an underlying political and social contemporary context. The use of the headlines is satirizing the un-poetic nature of the headlines and therefore the newspapers. Duffy also uses the content of the headlines referring to the conservative government of the time in an attempt to satirize both the governments effectiveness; and the private lives of the more significant figures in the government, such as Cecil Parkinson, CECIL-KEAYS ROW SHOCK TELLS EYETIE WAITER. See more: how to write a good critical analysis essay This headline tells of a row between the politician and his secretary Keays who he allegedly had a love child with. This is satirizing his inability to stick to his marriage vows, so in using this headline she succeeds in exposing the weakness of Cecil Parkinson for another woman, other than his wife. This headline also feature a term which wouldnt be understood in this day, that is, EYETIE This is a racial slang term for Italian, which originated during the Second World War when Italy formed an alliance with Germany. The derogatory term is satirizing the racist nature of many English men during the time the poem was written, I think that this is an attempt to satirize this feature of the late nineteen eighties English man and his folly into racial slur. The narrator thinks very highly of himself and he even goes as far as to say that he thinks he is a, Poet for our times. Whereas in actual fact he isnt and this is what Duffy is satirizing, his high opinion of himself which is unjustified, as in fact he merely writes punchy lines in order to try and sell more papers for the daily paper that he works for. I think that another aspect of the headline writers life that Duffy is satirizing is the pub culture of him and of his working class friends and peers. I think this stands out due to short phrases in each stanza, which are read as pub talk, for example, all-right-squire. I think that this talk could be the narrator talking to either a landlord or lady or his friends. The pub talk continues throughout the poem and I think that this implies that the man doesnt just go to the pub for a swift half, but more like for a heavy drinking session. I think that this is implied because the man says, My shout In the following stanza that implies that it is his turn to pay for a round of drinks. Then two stanzas later another drink is asked for, this is implied when he says, make that a scotch, ta. This implies that he isnt merely in the pub for a quick drink, but that he is a heavy drinker as he is changing his drink to a spirit. I think that this satirization is in order to depict the weakness of the narrator to alcohol and the unhealthy lifestyle. I think that she is trying to make the point that working class men should spend less time in the pub, and possibly more with their family if theyre married or partaking in some kind of recreational activity, such as using a local health club or playing five a side football. In conclusion to the points I have made I think that Duffys poem is very successful in exposing human follies and weaknesses and trying toi change the cultural approach of working class men of the time.

Rock in Rio Festival in Brazil

Rock in Rio Festival in Brazil This report will analyse the rock festival called Rock in Rio that has been happening for 32 years in different cities in Brazil, Europe and United States. In 1985, in a waterlogged ground in Rio de Janeiro, 1,4 million people watched for the first time what would be the biggest rock festival of the country until nowadays. During 10 days, 14 artists and 15 national attractions performed in a ritual of peace and love. But wasnt easy to realise that project. Roberto Medina, the creator of this idea, had a really hard time to find someone to invest on it. Medina said that he had been in New York with a project of a huge rock festival in Latin America looking for sponsors. He also told magazines and newspapers that he had stayed in USA 40 days without an answer. After 200 businessmen have denied his ideas, Frank Sinatras manager helped him to get a sponsorship. Furthermore, on the inaugural edition of that great festival, was buÄ ±lt an arena, baptized the Cidade do Rock, or City of Rock. To a generation of Brazilian youths who had come of age under the oppressive shadow of a military dictatorship, this meant more than even its monumental scale, success and historic collection of musical talent would suggest. For them, Rock in Rio was literally the sound of freedom, and you could make a strong case that its this sound that has continued to resonate down the years, legitimizing the original spirit of a franchise that has since spun off multiple sequels well beyond the borders of Brazil. (Rivadavia, 2013) The first festival was a success, one curiosity is when the Australian band AC/DC was inflexible about bringing their own bell that weighed 1,5 tons to be used in their famous song Hells Bells. Unfortunately they couldnt play it and they had to use a bell made of plaster. All because the stage could not stand the weight of the original one. The great fame of the event was due to the fact that, the major international music stars do not usually visit South America, so the local audience there had the first opportunity to see near the international rock idols. (Neto, 2013) Since it started 17 editions already happened. In Rio only 6, meanwhile in Lisbon they made it 7 times, in Madrid 3 and Las Vegas 1. The festival is considered The Best Festival in the World by the specialized website Festival Fling. In 2015, after the last edition in Rio, the city mayor announced that had sign a contract to ensure that the festival is going to happen again in 2017 and 2019. Eduardo Paes, the mayor also said joking that he would be waiting an invitation to the next event. We got the most difficult part. The Rock in Rio Festival provides all the public an unforgettable experience. On the stages we have metal, pop, rock, indie, everything. (Medina, 2017) According to the official Rock in Rio website we should expect for new surprises at the following event. It said that until this moment the confirmed attractions were Aerosmith, Guns n Roses, The Who, Marron 5, Red Hot Chili Peppers, Bon Jovi, Billy Idol, Lady Gaga, Ivete Sangalo, Fergie, 5 Seconds of Summer, Justin Timberlake, BLITZ, Alice Caymmi and Davi Moraes. The festival will last two weeks. One of the big attractions is the Rock City, which this year is gonna be at Olympic Park, Rio de Janeiro. It means that it will be twice the size of the last one and it also has an easier access to any kind of transportation. Inspired by Africa, the new version of the Rock Street will have two artificial lakes surrounded by bars, toilets and shadow areas to relax and enjoy the breaks between shows. Finally, for those interested on buying tickets, the initial sale of Rock in Rio Card happened in 2016. The entry cost was R$435 (adult) or R$217,50 (student and senior). Tickets will be sold again in 6th April. The age rating is 16 years old or under 16 accompanied by the legal guardian. Kinds of Music on Rock in Rio The graph shows the proportion of all kinds of music that are played on Rock in Rio Festival. As a result we can see that rock is always almost 50% in the last four editions. Additionally the average of those four seems that erudit music is the less common. However, its pretty clear that the festival provides all kind of music for all public, which the graph shows eight different styles. About the brasilian music we can also observe that is a considerable percentage of shows, which attract more attention and promotes their identity. Bibiography Brito, P. (2012). Rock in Rio à © rock sim, senhor. Retrieved from http://data-musica.blogspot.com.au/2012/12/rock-in-rio-e-rock-sim-senhor.html Rivadia, E. (2014). The Sound of Freedom: The History of Rock in RioRetrieved from http://ultimateclassicrock.com/rock-in-rio/ Retrieved from https://prezi.com/_el9ratfmbbv/rock-in-rio-history/ Brito, P. (2012). Graph A musica no Rock in Rio Retrieved from http://data-musica.blogspot.com.au/2012/12/rock-in-rio-e-rock-sim-senhor.html